From fully-automated ports to unmanned smart ships and from far more reliable location –
specific weather forecast to cloud gathering and process of ship data, the future of the shipping
industry will be on a prolific display at this year’s edition of the world’s most prestigious shipping
exhibition, to be held at Athens Metropolitan Expo from June 4 – 8.

With confirmations from over 60 Information Communication Technology (ICT) international
companies, the Posidonia Exhibition continues to be the preferred forum for an industry that
hopes to radically transform the future of shipping.

“During the last decades, little has changed in the way ocean going vessels dock, load and
transport their cargoes to ports around the world, in comparison to other industries where
the advent of digital technologies has brought about a profound transformation,” said
Theodore Vokos, Executive Director, Posidonia Exhibitions S.A., the organizer of the
event which celebrates its 50th anniversary this year.

“But in recent years, we have seen an ever-growing number of ICT companies coming to
Posidonia with solutions designed specifically to address the maritime sector’s challenges
and help it make the transition from tradition to a digitally transformed future.”

This year’s Posidonia ICT participants come from 18 countries representing every corner of
the world, from the USA to the United Arab Emirates, from the United Kingdom to Australia,
Gibraltar to Singapore and almost every country in Europe.

Their services and products include solutions from the cutting-edge realms of Artificial
Intelligence (AI), Big Data and Automation to the more mundane ICT aspects of Cyber
Protection and Computer Applications. While the majority of these solutions are already
helping shipping improve in critical areas such as satellite communications, cargo tracking,
navigation and crew management and energy efficiency, others are designed with the
future in mind aspiring to redefine the way shipping companies conduct their business.

SAP Hellas is one of the exhibitors at Posidonia 2018 targeting shipping companies
with its bespoke ICT offering. According to Andreas Xirocostas, Managing Director, SAP Hellas, Cyprus
and Malta: “In an age of increasing expectations and complexity, it is required to reevaluate today’s
business and adopt strategies that enable maritime industry to scale, while at the same time be
more reliable, cost-effective, and customer-centric. To meet the demand, companies have
to recognise the importance of being a part of the digital world and incorporating digital
strategies. SAP can help shipping companies to create a competitive advantage through
innovation and digital transformation with digital core, business networks, supply chains
and Internet of Things (IoT) technology”.

On behalf of HP Hellas, Haris Amourgis, Commercial Sales Manager, commented:
“In the shipping industry, IT can be a key contributor in enabling business growth
and development: with the need for always-on communication, technology offers
ways for users and to stay connected – regardless of their devices, locations or
time zones. At the same time, with the great amount of data being transferred
continuously and the danger of hacking ever-present, shipping companies need
to rethink security to cover even more flex devices and infrastructures. The IT of today
can offer the right solution to combine advanced security features and protect
against risk, along with real-time, work-anywhere mobility to keep end users satisfied,
making the worldwide operations of shipping companies more efficient and increasing
performance on all levels. “

And technology is being created, developed and promoted to the shipping industry
from all around the world, as the impressive line-up of ICT companies at Posidonia
showcases the many different options available today for shipowners, shipmanagers
and port operators.

Greek end-to-end shipping software solutions and professional services provider
Fortune Technologies SA, is gearing up for yet another Posidonia participation
which it sees as a platform for global brand awareness and the launch pad for its
international expansion plans. “Posidonia is a great opportunity and the right place to
demonstrate our award-winning solutions to a wide range of relevant customers, share
our deep expertise and state-of-the-art offering and demonstrate to the international
maritime community the reasons why we have gained such momentum and recognition,”
said George Frydas, Managing Director, Fortune Technologies.


First-time Posidonia exhibitor, ShipServ, a provider of procurement, e-commerce,
online trading services to the marine industry, has lined up a week full of product
demonstrations for its maiden Athens Metropolitan Expo presence. The UK-headquartered
company, which maintains offices in Athens, London, Copenhagen, Hong Kong,
Singapore, New Jersey and Manila, will present its newly developed Supplier Performance
Report which helps clients analyse trends and identify where improvements can be
made. To complement its participation and further highlight the importance of ICT
in today’s shipping industry, Shipserv will also host a seminar titled: “Practices in
digital procurement & category management. Reduce time, save money, optimize

Technology consultants Socius is preparing for its first standalone participation as
an exhibitor at Posidonia this summer. The Croatian tech experts, who provide planned
maintenance system databases and related technical support will be presenting Generic
PMSdatabasesimportableintoanyComputerisedMaintenance Management System, a completely
new concept in the European market. Its Database engineers will be conducting individual
presentations at the event.

An unexpected, but by now regular exhibitor at Posidonia is Vodafone, the
telecommunications & business technology solutions provider, which returns to
Posidonia for the second time where it plans to share trends and services that can
help maritime companies effectively meet current and future telecommunications
needs. Katherine Stathaki, Enterprise Unit Director, said: “Vodafone has always
been present and active in serving shipping industry needs by offering credible and
flexible solutions. In this regard it is essential for us to stay up to date on trends and
issues that affect the industry in order to be able to continue to support shipping
companies with meaningful, innovative and relevant integrated solutions.”